Journal of Food, Agriculture and Environment

Vol 11, Issue 2,2013
Online ISSN: 1459-0263
Print ISSN: 1459-0255

Measuring market power and cost efficiency: An application to the Chinese milk industry 


Yucheng He 1*, Qian Zhang 2, Guang Yang 2, Shuang Cao 1, Wenna Ding 1, Li Sha Hu1

Recieved Date: 2012-12-28, Accepted Date: 2013-04-26


With the increase of concentration in the fluid milk industry, firms’ ability to exercise market power has aroused the concern of the Chinese government. To separate the market power effect of concentration from its cost efficiency effect, we developed an empirical model for measuring these two kinds of effects. The model is based on a theoretical framework which is known as the ‘New Empirical Industrial Organization (NEIO)’ approach. Data from the Chinese fluid milk industry for the 1993–2011 time periods are used to evaluate the effects of concentration. The findings show the cost efficiency effect outweighs the market power effect. 


Milk industry, market power, cost efficiency, concentration

Journal: Journal of Food, Agriculture and Environment
Year: 2013
Volume: 11
Issue: 2
Category: Food and Health
Pages: 263-266

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