Journal of Food, Agriculture and Environment




Extra virgin olive oil in human health: an exploratory analysis of consumer behavior


Author(s):

Filippo Sgroi, Teresa Totaro, Santina Brancaleone, Massimo Genna, Federico Modica

Recieved Date: 2023-01-11, Accepted Date: 2023-03-21

Abstract:

Italian extra virgin olive oil is a product with multiple quality characteristics recognized worldwide; in fact, it is considered one of the pillar foods of the Mediterranean Diet. In societies with high per capita income, consumers are particularly inclined to purchase quality agri-food products, given the greater availability of income that causes a shift in the demand curve (or increase in the quantity demanded). In this context agri-food companies must provide to meet these new consumer needs. This paper aims to analyze aspects related to the consumption of quality extra virgin olive oil (PGI, PDO) with a focus on sustainable certification. The results show that, through a questionnaire administered to 502 consumers, participants are interested in quality, raw material origin, and sustainable certifications.

Keywords:

Extra virgin olive oil, quality characteristics, consumption, raw material origin, sustainable certifications


Journal: Journal of Food, Agriculture and Environment
Year: 2023
Volume: 21
Issue: 2
Category: Food and Health
Pages: 56-61


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