Journal of Food, Agriculture and Environment

Vol 11, Issue 1,2013
Online ISSN: 1459-0263
Print ISSN: 1459-0255

Factors affecting risk perception of culturally sensitive food 


Latifah Amin 1*, Md Abul Kalam Azad 1, 2, Abdul Latif Samian 3, Jamaluddin Md Jahi 3

Recieved Date: 2012-09-11, Accepted Date: 2013-01-13


The purpose of this study was to identify the relevant factors affecting risk perception towards culturally sensitive food such as gelatine and to analyze the relationships among all the factors using structural equation modelling. Risk perception towards culturally sensitive food was measured using self developed questionnaire with seven-point Likert scales. Many factors were found to influence the acceptability of gelatine usage in food. Perceived benefit is the most important predictor of the acceptability of risk related to gelatine and encouragement of the usage of gelatine in food. On the other hand, perceived risk has an inverse relationship with risk acceptance and encouragement. Familiarity, food concern, confidence in key actor, impact of science and technology and risk taking attitudes contributed either directly or indirectly to the acceptability of risk and encouragement of the usage of gelatine in food. Based on the study findings, appropriate strategy for consumers’ education could be devised as well as the improvement of existing food policy and food safety regulation.


Structural equation modelling, risk perception, culturally sensitive food, gelatine

Journal: Journal of Food, Agriculture and Environment
Year: 2013
Volume: 11
Issue: 1
Category: Food and Health
Pages: 59-63

Full text for Subscribers

Note to users

The requested document is freely available only to subscribers/registered users with an online subscription to the Journal of Food, Agriculture & Environment. If you have set up a personal subscription to this title please enter your user name and password. All abstracts are available for free.

Article purchasing

If you like to purchase this specific document such as article, review or this journal issue, contact us. Specify the title of the article or review, issue, number, volume and date of the publication. Software and compilation, Science & Technology, all rights reserved. Your use of this website details or service is governed by terms of use. Authors are invited to check from time to time news or information.

Purchase this Article:   20 Purchase PDF Order Reprints for 15

Share this article :