Journal of Food, Agriculture and Environment




Vol 8, Issue 3&4,2010
Online ISSN: 1459-0263
Print ISSN: 1459-0255


Consumer perceptions of organic foods in Turkey


Author(s):

Huri İlyasoğlu 1*, Sara Temel 2, Beraat Özçelik 2

Recieved Date: 2010-08-07, Accepted Date: 2010-10-29

Abstract:

This study presents the results of a survey regarding consumer perceptions of organic foods in Turkey. The survey was conducted to determine consumer attitudes towards organic foods and the reasons for consumption or non-consumption of organic foods. A total of 383 consumers from different occupational groups living in İstanbul participated in the research. The results of the survey revealed that more than half of the survey participants had knowledge about organic foods. The majority of the participants were positive towards organic foods and purchased them as well. The results of chi-square analysis showed that the consumption of organic foods varied with respect to gender, job and education. Women and more educated participants tend to buy organic foods more than other participants. In market, fruits and vegetables, cereals and legumes, dried fruits and dairy products were organic products recognized by consumers. The main organic products purchased by consumers were fruits and vegetables. The results of the survey also indicated that the participants confidence in organic foods was at moderate level. About 37% of the participants was found to rely on organic foods and about 49% of the participants were unsure about organic foods. Organic foods were purchased because they were perceived as healthy, environmentally friendly and more nutritious than conventional foods. However, the consumption of organic foods was found to be lower. The majority of the participants stated that they consumed organic foods rarely or sometimes. Price and lack of availability of organic foods were barriers to increase the consumption of organic foods.

Keywords:

Consumer, organic food, perception, survey


Journal: Journal of Food, Agriculture and Environment
Year: 2010
Volume: 8
Issue: 3&4
Category: Food and Health
Pages: 279-281


View full PDF
Information:

Note to users

The requested document is freely available only to subscribers/registered users with an online subscription to the Journal of Food, Agriculture & Environment. If you have set up a personal subscription to this title please enter your user name and password. All abstracts are available for free.

Article purchasing

If you like to purchase this specific document such as article, review or this journal issue, contact us. Specify the title of the article or review, issue, number, volume and date of the publication. Software and compilation, Science & Technology, all rights reserved. Your use of this website details or service is governed by terms of use. Authors are invited to check from time to time news or information.


Purchase this Article:   20 Purchase PDF Order Reprints for 15

Share this article :